The whole purpose of correcting (or better yet, avoiding) internet marketing mistakes is to increase your credibility and reputation online, thereby increasing your consumer's willingness to trust in your company, your product or service. Without trust, there is no sale. That trust must be established before the consumer is willing to part with their hard-earned money, their precious time, or their personal data, depending upon what you are asking the consumer to do.
There is no magic formula to create an atmosphere of trust between your firm and the general public. There are a myriad of techniques and theories surrounding the subject. One of the best descriptions of how trust works online is from a presentation by Rachel Botsman, entitled "The currency of the new economy is trust."
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