It is now noon (at my local time) which means Black Friday shopping is completed. People have begun to return home, usually weary, but far from done with their holiday shopping. Was your business' Black Friday less successful than you had hoped? Do not fear, there are still ways to fix sluggish sales before the end of the holiday shopping season.
As surprising as it may be to most people, Black Friday is not the biggest shopping day of the year, nor is Cyber Monday. In fact, the peak does not occur for several weeks, occurring on the weekend prior to Christmas. This means there are still ample opportunities to capture attention, and sales.
The only fix that is really off of the table for this year is search engine optimization. You should begin optimizing campaigns (according to Search Engine Journal) three to six months ahead of time, to secure the most coveted page rankings. You should definitely consider a SEO strategy for next year, but there is one particular option that can produce similar results, with a quicker turnaround.
As gift-list-crazed consumers scour the internet bargains, well placed and intruiging pay-per-click ads can compel sales. Consumers need to know your greatest deals, when and where to obtain your goods. Pay-per-click ads do require some finesse, patience and experience to prevent disaster. This is most definitely the time to consider seeking the direct help of an experienced internet marketer, with current experience in long-tail keyword research. Be diligent about costs, to ensure that they are completely offset by the additional sales.
Email (or texting based) marketing is perhaps the most successful venue available to you for the remainder of the holiday season. Overuse of email is largely forgiven during the buying frenzy, but do be judicious, as the unsubscribe button gets frequent use around the first of the year.
Combat subscriber fatigue by segmenting your customer database (by preferences) and send target-specific emails. This will amp up the relevance level, and give your customers a more satisfying experience, which can translate into higher sales and more loyal customers. Using mop-up ("last chance to save") and VIP promotions garner good click through rates, and higher conversion rates as well.
We at Second Chance solutions wish your business a very happy holiday shopping season!
No comments:
Post a Comment