Help your Customers to Choose

Although Thanksgiving is not yet upon us, the holidays are officially here.  Stores have decked their halls, and shelves overflow.  There are so many things to choose from, how do we even start?

Marketing asks a consumer to make choices, often a difficult task for people.  We employ a host of techniques: research, feedback, analysis of competition products as well as our own product line.  Does this work make it easier for the consumer to choose?

Sheena Iyengar, a psycho-economist, has fascinating insight into the process of consumer choice.  Wattime well spent in avoiding the mistake of over-complicating the process, and stressing the consumer.

Enjoy!
Laura