How to Win an Insta-Grammy

Instagram is an online mobile way for people to share their lives with friends and family, through pictures and videos. This social networking site allows these pictures and videos to be shared on other social media platforms such as Facebook, Twitter, Tumblr, and Flickr. The app which was originally founded by two Stanford Graduates, is now owned by Facebook. Since its inception, Instagram has more than 150 million monthly active users which include celebrity users, brand users, and consumer users.

Are you using Instagram? If so are you using it to its full capacity? What message do your pictures and videos convey to the consumer ? What does it say about your brand?

How to Win an Insta-Grammy

Second Chance Solutions goal is to assist companies in reaching their marketing objectives in all social media categories, this is no different when discussing Instagram.  Instagram provides a unique opportunity to capture consumers through imagery.

1. Be True to Your Brand

Clearly define your brand personality and voice without overly serious content. Use Trends from the Instagram to reflect your companies creativity.  @tacobell captured the Christmas trend on Instagram, while reflecting on their famous taco sauce.

2. Share Experiences

Allow your followers access to the lifestyle that your brand creates through consumers who use your products and or services. Take @nikontop for example, their images and videos shared prompt followers to speculate what moments they could capture with this product.

 

3. Find Beauty in All Things

Demonstrate how your company views the world, and make it meaningful to your audience. @intel is demonstrating the advancements and studies their computing hardware is making to advance air travel for the convenience of the consumer.

4.  Inspire Action

Begin a movement around your brand, this could be inspiring people to become active with your brand, or  celebrating something with your brand. @nike does a spectacular job for inspiring action for example their #runfree, #justdoit, #findgreatness, #nikewomen, or many other campaigns they are inspiring a variety of movements.

 

5. Know your Audience

Possibly the most important, learn what consumers enjoy about your brand. What gravitates them to it, and discover how you can capture new consumers.
@starbucks takes the social trend of Starbucks coffee and emphasizes on continuing the trend amongst new consumers.



 

 

 

 

Win Your Insta-Grammy With Second Chance Solutions!

 

 

Brieanna