Marketing Video Mistakes ~how to avoid them

Make a marketing video....

I know this sounds silly, as that is the whole point, right?  Too many businesses make videos with:

~no purpose

~no objective

~no strategy

Don't make a video purely to jump on a marketing bandwagon.

but not a movie...

Less is more.  According to the marketing video producer, Michael Mogill, the 60-90 second range is best.

focused...

Since you will have limited time to engage your audience, so

~stick to a single priority sales or branding point

~get that message out first, then support with specific facts

~and be clear on what action viewers should take next.

 on business...

Remember the purpose of any marketing endeavor: to clearly define the benefits your business  can provide to the target audience for this video.  Prominently display your logo, website URL and other branding identifiers.

and quality.

An amateurish video will only degrade the quality of your work within the minds of your prospective customers.  Attention to details and good planning (throughout the process) will result in a video that will help, not hinder, your marketing endeavor.

(Don't forget.... you will need to market the video itself, it will not simply jump onto screens!)