Marketing has a few geniuses, the mad men of reality. Rory Sutherland may be such an individual. In his TED talk, he takes the audience through the shift in value from intrinsic to perceptual. In other words, he explains how things can be transformed from mundane articles to intangible luxury. This will undoubtedly make you better able to move your marketing from mistake to success. With a wide variety of information from human psychology, advertising anecdotes to behavioral economics, if you do not gain something from this video..... watch it again!
Enjoy!
Laura
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