Thankful Marketing

 

Thanksgiving is a time to take a minute out of our busy lives and reflect on what were thankful for in our lives. We should each take time out of each day to stop and appreciate what we are thankful for however we get caught up with our day to day tasks and often fail to do so. So in the spirit of giving thanks Second Chance Solutions wanted to share some ideas on how your brand can give thanks. We realize different companies are at different levels in what they can provide so we have offered ideas for each.

1. Your Consumers

You would likely not be in existence if it weren't for consumers using your products and services. In most cases people have a choice on what they choose to purchase. It is important that consumers feel appreciated by companies, this seems to be a fading fad, so not only will this lead to customer loyalty, but it will also set your brand apart.

During this holiday season here are a few ideas how you can thank your consumers.

• Tell them- the most inexpensive and personal way to show your appreciation. Saying thank you face to face, in a newsletter, or in a personalized hand written card which shows you care.

• Loyalty Reward- this may cost you more than a stack of cards, but will likely pay for itself. This can often be mixed in as a promotional sales offer. Offer a free service or product, a discounted service or product, or to be part of a customer loyalty club.

Recognize that they have a choice and they're choosing your company.

2.  Your Team

Many people will first think of family, friends, and health as what they're thankful for, but what about the people that spend 40 plus hours a week working for you. What would your duties, business, brand look like without them?  Successful companies that succeed often have an amazing team working behind them. Employees who feel happy and appreciated are said to work much harder than those who feel unhappy and unappreciated. 

During this holiday season here are a few ideas how you can thank your  team.

• Tell them- the most inexpensive and personal way to show your appreciation. Saying thank you face to face or in a personalized hand written card shows your care

• Award Recognition- this singles people out  for their achievements, it allows the entire staff to give recognition for their duties, and the love is spread across the staff. It also provides for motivation tool to help push them to keep achieving.

• Gifting- this may cost you more than printing an award or buying a stack of cards but if you're company has had enormous success this year due to your team, reward them! This can be a variety of things an early day out of work, a paid day off, work from home day, group lunch on you, small gifts, or if your company offers a product provide that to  them for free or at a discount.

There are countless ways to show your staff how thankful you are for their work,  and their dedication to your company. Take the time to show your appreciation...you will get it back in more ways than you can imagine.

3. Partners/Mentors

Your company likely works with others this may be suppliers, store fronts, restaurants, or it could be a business mentor you have had. Its important to remember not only your employees but the other companies or individuals you are working with.

• Tell them- the most inexpensive and personal way to show your appreciation. Saying thank you face to face or in a personalized hand written card it shows that you realize this relationship is important to the success of your  company.

• Gifting- Similar to those of consumers and your team send your partners or mentors gift baskets, discounted or free products,  or sponsored lunch in. Remember that these partners and their employees can also become consumers by generous acts such as these.

4. Community

Its important for companies to have community involvement, this provides brand awareness in a positive manner. The idea is to have the community support your brand and company so it is important for you to support your community. This can be done in a variety of events.

• Give back- for this your company may not even have to come out of pocket for. You can sponsor food drives, toy drives, or you can volunteer your time or services to give back to an organization.  
  

Your company can spread this out throughout the year it doesn't have to be holiday time, in fact it may mean that much more if it was done once a year it can break it up however it would like, but its important to give thanks because  "GIVE AND YOU SHALL RECEIVE".

Happy THANKSgiving!

Brieanna Roper