Pictures Say A Thousand Words

The world has gone photo mad. That is why photo-sharing social networks such as Pinterest, Instagram, and Snapchat are on the rise.

Did you know that 90% of information transmitted to the brain is visual and visuals are processed 60,000 times faster in the brain than text? (Source:HubSpot)

Having engaging visual contents on your website will help attract customers to your products or services. You can use embracing pictures of your products or services to entice customers and hold their interest. Leverage the picture content on your website and social media profiles to make the all important first impression.

LA-based online clothing boutique Shopatrend is a great example of how you can use a photo-sharing social network like Instagram and market your company at a little cost.

Shopatrend posts a constant stream of photos on new products, latest fashion and trends. Through cool, artistic images that represent their brand and personality, Shopatrend manages to build a unique connection with their customers.

Sales have doubled over the past several months and Shopatrend now has customers from as far afield as France and Australia. It has over 74,000 followers on Instagram. 

So there are a few things that you can do to perfect the picture content on your website:

• It is all about homepage: This is the first thing your potential customers will see when visiting your website. Be sure to include pictures and information that make customers want to know more. Use pictures on your homepage to communicate your message about the brand values and promises. Let customers know who you are through eye-catching and engaging pictures.
• Know yourself: Make sure you understand what your product or service is about and your target audience. Then, develop a strategy whether to use a rational or emotional appeal to entice customers.

          If you are selling a product, it is best to go with a rational appeal for your product picture. A nice, clean product picture, highlighting its features and benefits would go a long way. See the example below to note how Dyson executes this strategy perfectly.

          If you are selling a service, it is best to go with an emotional appeal for your service picture. Your picture portraying how satisfied and happy your customers are with your service will evoke positive emotions in potential customers. See the example below to observe how Wells Fargo uses an emotional appeal in their picture.

And remember, your pictures should always embody the essence of your brand personality.

Happy snapping!

May Mandy Han