Presenting your own products and or services in the way you envision to capture your audience is what marketing is all about, but what about when other companies start to market your products and or services the way they envisioned? It is usually your competition and it is usually in a negative manner to enhance their products and or services.
A good example of this is Windows Cortana showing its advancement compared to Apple’s Siri, as the video shows.
In Apple’s case the company has established its brand in such a way that this type of marketing it has little to no effect on the Apple audience. For companies who have yet to accomplish the status of Apple Second Chance Solution’s objective is to build your brand a customized strategy in such a way that even when the competition attempts to market your brand negatively it has no effect on your audience.
Brieanna Roper
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