Microsoft CEO Satya Nadella’s recently made a suggestion to
Marie Klawe stating
“It’s not really about asking for a raise,
but knowing and having faith that the system will give you the right
raise. That might be one of the initial 'super powers,' that quite
frankly, women (who) don’t ask for a raise have. It’s good karma. It will come
back.”
Many women took offense to this comment and it wasn’t long
before the comment spread, however just several hours after the onstage
conversation was over Nadella took to Twitter to backtrack from his comment and later released a statement apologizing for his inaccurate statement.
Other companies often make mistakes similar to those of Microsoft CEO. It's important to have a team in place to assist you in using various avenues to have your message heard. In this Case Microsoft's first avenue was Twitter.
In 2013 Twitter had more than 232 million active monthly users, which makes it a potentially powerful marketing tool if used correctly. Twitter is all about discovering what's happening right now, Second Chance Solutions has a variety of strategies we use to market your brand but here are a few key standards to follow.
1. Optimization
Began by optimizing your Twitter biography to make sure your company identity and voice are well branded. Identify who the influencers and experts are in your target market so that you can begin to engage with them.
2. Engaging
Follow trends and hashtags so that you can use them for promotional purposes. Tweet, retweet, favorite tweets, and track mentions so that you remain active on Twitter because this will capture your audiences attention. Use pictures and videos because this drives three to four more clicks.
3. Promotion
Use promoted trends and accounts to build the brand because promoted accounts are a better channel for long term brand building. Use your own hashtags to increase awareness and followers.
It is important to have an overall strategy when it comes to marketing your brand using the internet and to have that strategy broken down even further when using social media avenues. Second Chance Solutions will assist you in coming up with a strategy that fits your marketing needs.
Brieanna
This is the difficult irony in mass media exposure: you can make and break your own brand in the course of a few short hours. Marketing experts can help manage the mistakes and expand the brand. Good blog!
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