Keyword research is quite simply the most crucial part of Search Engine Optimization (SEO).
"Keyword research is the practice of identifying which phrases are used on search engines when people are looking for information, and usually includes finding both the search volume and relative competitiveness of the terms." (Eubanks N., 2014)
It all starts with what you type into a search box. With the right keywords, you can expand your search network campaign and direct prospective customers to your website and products/services. Keywords are the foundation of an online search campaign and help connect potential customers to your site.The right keywords can lead to higher ranking in search lists, greater and more qualified traffic, and more importantly, higher ROI (Return on Investment) for your marketing efforts.
It is not about driving just any traffic to your site; it is more about getting the right customers discover your products/services on your site. Choosing keywords related to your web content ensures more relevant traffic to your site.
