The Problem with Automated Translations

Come Again?  I didn't understand you.

The Power of Proofreading

Below is a short video of The Prince of Bel-Air theme song after it has been through Google translator a few times.  This is a comedy demonstration of the importance of knowing what you are trying to say and then making sure the message is coming across in the manner you wish.

This video was done as a spoof of how different the languages of our world are and how a message can be totally skewed in other cultures.

Second Chance Solutions is cognizant of the power of your message and how your company is perceived by the message you send to potential customers and clients.  Let us go over your advertising and show you where you can and should make changes when presenting in a global marketplace.  We are here for you.

If you have any interesting videos you would like us to showcase and/or comment on, please feel free to share with us.

By Karen L. Boggs

Become a Keyword Master

Keyword research is quite simply the most crucial part of Search Engine Optimization (SEO).  

"Keyword research is the practice of identifying which phrases are used on search engines when people are looking for information, and usually includes finding both the search volume and relative competitiveness of the terms." (Eubanks N., 2014)

It all starts with what you type into a search box. With the right keywords, you can expand your search network campaign and direct prospective customers to your website and products/services. Keywords are the foundation of an online search campaign and help connect potential customers to your site.The right keywords can lead to higher ranking in search lists, greater and more qualified traffic, and more importantly, higher ROI (Return on Investment) for your marketing efforts. 

It is not about driving just any traffic to your site; it is more about getting the right customers discover your products/services on your site. Choosing keywords related to your web content ensures more relevant traffic to your site.