Sure, you have heard about web analytic tools and how great they are. You may even have heard a lot about Google Analytics. But did you really know how you can leverage this free web analytic tool to build your online audience, gain some valuable insights on your business and customers, and ultimately, measure how well you are achieving your website's goals?
Fret no more! Second Chance Solutions is here to provide you a few know-hows to maximize the use of Google Analytics.
But first, what is Google Analytics exactly?
"Google Analytics is a free web analytic tool that can provide you with comprehensive statistics and detailed reports regarding visitors to your website."
You can easily set up a Google Analytics account by following instructions on its website (http://www.google.com/analytics/).
Now you have the account set up and ready to go, what is next?
The Basics
First, you need to get familiar with what is on your dashboard.
You can specify the dates you want to see data for by changing the dates at the top right hand corner. You can also view data by hourly, day, week, or month.
You can see the percentages of new and returning visitors in a pie chart.
You can also access the demographics of visitors as you can see in the example below.
Here are a few Google Analytics terms on the dashboard to get familiar with:
Sessions: The total number of the period time each and every user is actively engaged with your website within the date range.
Users: New and returning visitors.
Pageviews: The total number of pages viewed.
Pages/Session: The average number of pages viewed during a session.
Avg. Session Duration: The average length of a session.
Bounce Rate: The percentage of single-page visit (i.e., visits in which the person left your website from the entrance page without interacting with the page).
% New Sessions: An estimate of the percentage of first time visits.
You can also see more in detail regarding active users. The following graph shows the percentage of 1 day active user within the date range. You can choose to see the percentages of 7 day, 14 day, 30 day, or all together active users.
You can also view the detail regarding demographics of visitors by age or gender.
Another useful data you may want to look at is what type of device visitors use to access your website (Desktop, Mobile, or Tablet). This data will come in handy when you want to optimize your mobile strategy.
Digging Deeper
The Acquisition reports let you see how you acquire users, their behaviors on your site after acquisition, and their conversion patterns.
All Traffic data tells you more about where your traffic comes from: social media pages, organic searches, or blogs.
Real Time reports allow you to see active users and their geographical locations in real time.
Advanced
Be sure to set up goals to better evaluate your conversion rates and gain some valuable insights regarding your visitors' behaviors. Your business goals can be varied depending on the type of your business. For example, if you are an e-commerce site, you may want to enable e-commerce tracking and start monitoring conversion rates for your products.
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| The Moz Blog |
Utilize Behavior Flow feature to identity your website's strong areas with the most successful conversion rates and weak areas that need to be further optimized. Converters and Non-Converters segments can tell you the difference between visitors' behaviors that have made a conversion and those that have not.
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| Amazee Metrics |
This is just a small portion of what Google Analytics can do. The tool is capable of so much more analytical wonders that could help gain better understanding of your business and customers.
Visit Google Analytics YouTube Channel for more in-depth tutorials.
May Mandy Han
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