Social Media 2015
It’s that time again, with just a month left in this year we
all begin to think of what the New Year will bring. Social media continues to shift and be influenced by users and shaped by marketers and brands. Some platforms
have outperformed and outlasted others, while new platforms continue to emerge.
Social media marketing will no doubt require more diversity. So what will the year of 2015 hold for social media?
1. Google Plus fades with 2014
Google plus launched in 2011 as an invite only platform and initially
had a lot of activity surrounding their presence. However within the past few months Google
plus has gone public as well as many of the features of Google Plus have now
become an independent application such as hangout. The prediction is that
Google Plus will fade away in 2015 because their offerings do not offer any
unique feature that is not already offered on LinkedIn, Facebook, or Twitter.
2. Advertising Increase
Facebook, Twitter, and LinkedIn have all developed
sophisticated advertising tools allowing targeting and performance
measurements. For 2015 advertising is coming to Instagram and Pinterest, even
Snapchat. Most brands have learned that social media is a way to market and the
so called “free ride” is ending. This doesn’t mean “pay to play” it simple
means each platform will position
themselves to offer a variety of features in which organizations must invest in
some form in order for their social media efforts to perform and complement
their overall digital efforts.
3. Mobile Savvy
Consumers are turning more to mobile use using phones rather than computers. For 2015 you will see social media creating more digital experiences to fit the preferences and needs of their audience. Mobile applications will begin to diversify and become much more user friendly in addition to increasing the amount of social media applications. You will then begin to power up your social media channels with micro-content create thumbnails or build a slide deck to view draw viewers with bite-sized chunks instead of long, overwhelming images.
Sources:
Brieanna
No comments:
Post a Comment