Bendgate, Bending the Truth?

The heat is on.  Apple introduced its new iPhone 6 and consumers are ready to put it to the test. What is the real story on the new Apple iPhone 6?

 

 In the first six days of sales, nine customers contacted Apple with a bent iPhone 6 units (out of approximately 10 million sold initially.)

 

Several outside sources decided to see how much pressure was needed to permanently bend the iPhone 6.

According to Anthony Wing Kosner, a contributor for Quantum of Content and Innovtions in User Experience, given enough force, the iPhone 6 Plus will bend but the amount of force required ranges from 90 to 110 pounds.  The difference is if you are looking for it to bend or actually cause full screen separation, an unlikely event with everyday use. The smaller, thicker iPhone 5 did even better and showed no noticeable deformation up to 130 pounds.

Top 10 Marketing Failures

We have all seen marketing blunders over the years, some with more devastating consequences than others. Even big-name companies with talented marketing teams behind them suffer from occasional marketing slips. Read on to find out the top 10 major marketing failures in history, what we have learnt from them and how Second Chance Solutions can help you get a second chance to make your mark in the market.

You Vs. Competitors

Presenting your own products and or services in the way you envision to capture your audience is what marketing is all about, but what about when other companies start to market your products and or services the way they envisioned?  It is usually your competition and it is usually in a negative manner to enhance their products and or services.

A good example of this is Windows Cortana showing its advancement compared to Apple’s Siri, as the video shows.