Think you have to spend top dollars to grow your business? Think again.
With Guerrilla Marketing, you can go for low-cost, unconventional marketing campaigns that can give you maximum results.
According Jay Conrad Levinson, the man who coined the term Guerrilla Marketing in his 1984 book "Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business",
Guerrilla Marketing is a low-budget and unconventional marketing strategy that adds an element of surprise to the consumer to create a memorable brand experience.
The objective of a guerrilla marketing campaign is to create an unique and engaging concept to generate buzz. According to Drew Neisser, the CEO & founder of Renegade Marketing Agency,
Guerrilla Marketing is a state of mind. It simply isn't guerrilla if it isn't newsworthy.
Thus, your goal is to develop a shockingly unique and clever marketing concept that is buzz worthy.
Guerrilla Marketing's bold and think-outside-the-box idea will get your products/services noticed and set you apart from the competition.
Here is the perfect example of a successful guerrilla marketing campaign:
Pandas in Paris
Who can forget 1,600 papier mache pandas put on display in the center of Paris by the World Wildlife Fund (WWF) back in 2008? Each panda installation represented each of the remaining 1,600 pandas left in the wild.
The uniqueness and thought-provoking nature of this campaign grabbed the attention of everyone including leading media outlets. The WWF successfully managed to increase public awareness about the endangered species.
