Punctuation can make a powerful impact. Consider the statements written on the billboard above.
I believe our society does not have to resort to cannibalism. Most Grandpas are good people, not necessarily tasty.
Sunday, September 28, 2014
Mr. Splashy Pants
Mr. Splashy Pants is a humpback whale. Now, this may seem like he would not have much experience with internet marketing, but he is, in fact, a direct product of it. And the lesson he has to teach about the internet is not only invaluable, but perhaps the most important one of all. But first, let me back up a bit and quickly tell you his story.
In 2007, the Japanese government allowed whaling of 50 humpbacks in the area of the Southern Ocean Whale Sanctuary. Greenpeace launched a counter-campaign, planning to tag a few whales with tracking chips and show their movements. In an effort to personify these whales, and raise awareness of the cause, Greenpeace turned to the web, to name one of these whales. They garnered 11,000 names, which they whittled down to a final 30, and opened a poll. Among the final 30 names was, you guessed it... Mr. Splashy Pants.
In 2007, the Japanese government allowed whaling of 50 humpbacks in the area of the Southern Ocean Whale Sanctuary. Greenpeace launched a counter-campaign, planning to tag a few whales with tracking chips and show their movements. In an effort to personify these whales, and raise awareness of the cause, Greenpeace turned to the web, to name one of these whales. They garnered 11,000 names, which they whittled down to a final 30, and opened a poll. Among the final 30 names was, you guessed it... Mr. Splashy Pants.
“Vote for Mr. Splashy Pants” soon went viral, as blogs and websites such as Reddit, BoingBoing and Digg all began re-posting the story, and giving opinions. A meme was even created, by the staff at Reddit, (shown below on the left) supporting the name Mr. Splashy Pants. The name quickly rose in the ranks, from 5% of the vote to over 70% in a single day.
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